Leading The World In Emergency Burn Care

Company Information » Corporate Leadership

Leading the world in burn care demands advanced research and development, state-of-the-art equipment, an expanded distribution network and a knowledgeable team of managers focused on technology, customer needs and continual process improvement.

MEET THE WATER-JEL MANAGEMENT TEAM

Miko Lorelli, CEO

Mike Lorelli, CEO & President

Mike Lorelli's 30-year career spans a wide range of consumer products and services, and
Business-to-Business (B2B) categories, with responsibilities for both domestic and international units. His years as a line-operating manager have largely been with Fortune 100 companies, including PepsiCo (division President, twice) and Bristol Myers Squibb. For the past 13 years,
as CEO, he has led aggressive growth strategies for private equity firms. Dr. John Rutledge, Chairman of Rutledge Capital, will say: “I would invade China with Mike alone in a rubber boat.”

Mike holds a Bachelor of Engineering degree in Industrial Engineering from New York University, and an MBA in Marketing from NYU’s Stern Graduate School of Business. He has traveled to 54 countries, is an avid runner, claims to excel at no sport, and is an active private pilot, former member of YPO and author of the children’s best-seller Traveling Again, Dad? with profits donated to children’s charities. Mike is a Director of publicly traded iMedicor (Ticker: VMCI) and WaterJel.

  

baer  Herb Baer, Senior Vice President Chief Marketing Officer & Sales Officer

Herb Baer, Senior Vice President
Chief Marketing Officer & Sales Officer

Herb Baer joined WATER-JEL Technologies as Chief Marketing Officer and Vice President Consumer Sales in September 2008, bringing more than 25 years of senior marketing, sales
and general management experience in working for consumer products companies.

Prior to joining WATER-JEL, Herb spent many years with Fujifilm USA, where he held VP-level marketing and sales roles across a wide section of channels. He began his tenure at Fuji when it was only a small company with limited awareness and distribution in the U.S. One of his earlier projects was to lead the launch of the first disposable camera in the U.S. Over the years, Herb was responsible for the marketing and sales strategies, channel programs and customer relationships that built both the disposable camera and film categories in the U.S. into $200 million-plus businesses by identifying consumer needs and creating products to match. He eventually became the Vice President and General Manager for Fujifilm’s $550 million Consumer Products Division with responsibilities for all sales, marketing and operations, and leading it to hold the majority share in several photo-related consumer product categories in the U.S.

Early in Herb's career, he worked in the sports industry, as Director of Marketing for the NFL's World League, later named NFL Europe, and for Drew University and the NY Cosmos professional soccer team in marketing and communication roles. Herb holds a Bachelor of Science Degree in Human Kinetics and Economics from Rutgers University and a Masters Degree in Sports Management and Marketing from Adelphi  University.

 

Mark Lait, Managing Director, WATER-JEL International

Mark Lait, Managing Director, WATER-JEL International

Mark joined the company in 1992 as the WATER-JEL distributor for the UK and Ireland; his geographic responsibility increased in 2003 to all international business. Prior to 1992, Mark was
a director of a number of medium-sized medical companies with manufacturing bases in UK, U.S. and Australia. With a background in medical engineering, HND MEng, he has been responsible for the design and development of unique technologies used in pediatric / neonatal care and the treatment of thermal injuries.

Based at WATER-JEL’S UK office, Mark is multilingual and has lived and worked in several countries, contributing to his extensive international business experience.

 

Jim Geraghty, Vice President, Global Supply Chain

Jim Geraghty, Vice President, Global Supply Chain

Jim Geraghty joined WATER-JEL Technologies as Vice President, Global Supply Chain in
January 2010, bringing more than 20 years of supply chain and manufacturing experience from
the pharmaceutical, medical services and chemical manufacturing industries.

Prior to joining WATER-JEL Jim spent 7 years with Par Pharmaceuticals holding the position of Director, Logistics/Supply Chain.  Jim optimized Par's global supply chain improving service, reducing costs and maintaining FDA and Customs compliance. Prior to Par, Jim was employed by Barr Laboratories as the Director of Manufacturing and Logistics. In his role, Jim had responsibility for 4 manufacturing plants in NY and NJ and 2 warehouse/distribution centers in NJ and VA. Jim holds a Bachelor of Arts Degree in Business Administration and Economics from William Paterson College and a MBA in Finance and Production Management from Rutgers University.

 

John McAndris

John McAndris, Vice President and Chief Financial Officer

John McAndris joined WATER-JEL Technologies as Vice President, Chief Financial Officer in
June 2010, bringing more than 20 years of senior financial experience in both domestic and international roles within the Consumer Products, Pharmaceutical and Transportation and
Logistics industries.

Prior to joining WATER-JEL, John spent 14 years with Pfizer/Wyeth Consumer Healthcare where he held numerous positions within Divisional and Corporate finance.  Most recently, he served as Senior Director International Finance for the Consumer Healthcare Business, responsible for managing the overall financial operations within the Latin America and Asia Pacific regions. In this role, John oversaw the establishment of financial systems and controls as well as the development of strategies enabling the dramatic growth of brands such as Centrum, Advil, Robitussin, and Chapstick.

Prior to this role, he served as VP and CFO of Solgar Vitamins Inc., a division of Wyeth Consumer Healthcare. Prior to Pfizer/Wyeth John served as a Corporate Controller for Celadon Group, Inc., a Transportation and Logistic Company listed on the NYSE. John began his career with the Global Accounting Firm Ernst & Young, LLP. John holds a Bachelor of Science Degree in Accounting from Villanova University and is a CPA.

 

Carl Haight, Vice President of Manufacturing

Carl Haight, Vice President of Manufacturing

Carl Haight joined WATER-JEL in August 1989. As the Plant and Operations Manager, he was responsible for all departments associated with the Water-Jel products. Under his leadership, WATER-JEL has added more than 16 product formulations with multiple packaging concepts.
As the VP of Manufacturing, he was the key person responsible for the design and build-out of WATER-JEL’s new manufacturing facility.

Prior to coming to WATER-JEL, Carl held the position of Electrical and Mechanical Design and Estimator, where he was responsible for the design and installation of packaging lines for companies, such as Coca Cola, Drakes bakeries, Crown Roll Leaf and Trilling Medical Technologies.

 

Karin Jordan, Director of Quality Assurance

Karin Jordan, Director of Quality Assurance

Karin, who joined the company in June 2010, is a Quality Management and Regulatory Affairs professional. She brings over 20 years of success in establishing and managing international quality, compliance, regulatory and ISO systems for diverse markets, including medical devices, cosmetics, over-the-counter drugs, vitamins, food, automotive, and consumer products. 

Karin is orignally from West Germany where she was earned a degree in Business Economy and Quality Engineering. In 1994, after a successful career start with Cherry Mikroschalter, she moved to the United States where she broadened her compliance scope to include global government regulations. Over the past 10 years, prior to joining WATER-JEL, Karin led the Quality, Regulatory and Compliance functions at The Vitamin Shoppe and Energizer Personal Care. Karin has held similar leadship roles with Knight Marketing, Lumex Medical, and Playtex Products and has experience working with the FDA and other regulatory agencies in OTC drugs, Medical Devices and Cosmetics.

 

Judith Domanski, Director of Marketing

Judith Domanski, Director of Marketing

Judy, who joined the company in April 2000, has more than 25 years of consumer marketing experience in cosmetics, toiletries and personal products. During her years at WATER-JEL, she
has brought a new professionalism to the company in graphic direction and in the repositioning and repackaging of Water-Jel Sterile Burn Dressings and first aid products. She has led significant strategic marketing efforts, including the production of a science-based product monograph and new ad campaign.

Prior to joining WATER-JEL, she was Director of Marketing for Tsumura International, responsible for the Pierre Cardin, Royal Copenhagen and Vita Bath brands. Her previous background includes Renaissance Cosmetics and MEM Company, manufacturer of English Leather, Love’s Baby Soft and Tinkerbell children’s toiletries. In those positions, she was responsible for developing and executing the company’s marketing, merchandising, advertising, product development and packaging programs.

 

Program Director, Medical Products

Kami Jacobsen, Program Director, Medical Products

Kami Jacobsen joined WATER-JEL in February 2010 as Program Director, Medical Products, bringing with her more than 25 years experience commercializing products in the medical device arena with Fortune 500 and start-up companies in the U.S. and Europe. Kami has been involved
in all facets of FDA- and EPA-regulated product launches from early-stage R&D to market commercialization. She has also directed cross-functional new product development teams and sales training programs.

Prior to WATER-JEL, Kami worked as an executive marketing consultant to mid-tier and start-up medical device companies providing strategic and tactical support. She recently served as Marketing Director for BioLucent, a venture-capital funded women's healthcare company focused on the early detection and treatment of breast cancer, which was acquired by Hologic (HOLX). Also as Director of Marketing and Product Development for Metrex Research, a division of Sybron Dental/Danaher (DHR), she led the company's new product development initiatives in acute and primary care infection prvention products. As Director of Acquistions and Operations Integration for Sybron Dental/Danaher she worked on 12 deals over a 5-year period that generated sales of $123 million.

 

Paul Slot, National Sales Manager, Industrial Division

Paul Slot, Northern Regional Sales Director

Paul, who joined WATER-JEL Technologies in July 1997, has more than 20 years of sales, strategy, and marketing experience in the Business-to-Business, industrial, medical and graphics sectors.

Prior to joining the company, he was the Marketing Manager for Moore Medical, a $200 million direct marketer, where he was responsible for developing and executing direct marketing, product and sales support plans for the company’s Occupational Health & Safety markets. Paul has also served as Vice President General Branch Manager for Patrick Media Group, a $100 million out-of-home advertising company.  He also gained experience in distribution and manufacturers’ rep management while at Gerber Scientific Products as a District Sales Manager.

 

James Doyle, Territory Sales Manager

James Doyle, Southern Regional Sales Manager

James, who joined WATER-JEL in February 2008, has 20 years of sales and marketing experience. Before joining WATER-JEL, James spent 10 years as a MFNG Representative in the home furnishing industry, and then later was Regional Manager for Carter-York Agency in sales and distribution of electrical capital equipment. Recently, James was in industrial vacuum filtration sales as District Manager for Nilfisk-Advance America. James has been a consistent sales leader in his career and excels in training and demonstration of equipment through distribution and presentation skills.

 

Edward Bellerose, Western Regional Sales Manager

Edward Bellerose, Western Regional Sales Manager

Edward Bellerose, Western Regional Sales Manager, who joined WATER-JEL Technologies in November 2008, has more than 30 years of sales, sales management and sales training experience. His skill set spans safety, first aid and hand protection in the B2B, Industrial, Safety, Welding and fire protection sectors. Prior to joining WATER-JEL, Ed was the Western Regional Sales Manager for Marigold Industrial, a global leader in the manufacture and distribution of hand products with sales in excess of $150 million. Ed has also held sales and sales training positions with such industry leaders as North Safety and American Optical Safety (Aearo Corp.) in North America. He also has the distinction of being a QSSP (Qualified Safety Sales Professional), a program supported by ISEA and SEDA.

 

Joe Decorta, Federal Sector Specialist

JoeDaCorta, Vice President Federal Sector

Joe Dacorta joined WATER-JEL in 2009. He is a retired Navy Medical Service Corps officer with more than 30 years experience in public Bio-Medical Research, Development, and Acquistion. While in uniform, he was responsible for identifying and evaluating technologies relating to bio-defense, combat injury and environmental health challenges. Joe has broad experience in federal acquisition procedures, technology development and formations of public and private partnerships. He holds a MHA in Health Care Administration from Baylor University, and holds several Defense Acquisition Certifications. His interests include his daughters, public health policy, kayaking, sailing and fishing.

 

Robin Latchney, Customer Service Manager

Robin Latchney, Customer Service Manager

Robin joined WATER-JEL more than 17 years ago. In that time, her area of responsibility has grown tremendously. She began her career here as Accounts Receivable Clerk and quickly moved up the ranks, expanding her proficiency to include credit and collections. As Customer Service Manager, she now oversees all of these areas. Robin prides herself in her commitment to offering superior customer service, while continually looking for ways to improve and meet the customers’ expectations. She provides consistent and reliable expertise regarding the Water-Jel product line. Here at WATER-JEL, customers are a top priority. Prior to joining the WATER-JEL team, she was an Accounting Clerk with a fashion catalog company located in New Jersey.